SF4 has promoted itself. Many people, both casual and hardcore, are buying it, playing it, and loving it. The GameStop tournament brought players out of their dimly-lit caves and into the light of actual in-person competition (even with the jacked-up rules and conventions). SRK has rewarded the inquisitive mind with local people to play as well. Player-sponsored tournaments and gatherings have helped solidify our community and relationships. It's not as if we're plateauing here, but I would say that we still have a ways to go if people want a well-stocked pantry of players.
If that is what everyone wants, then how do we go about further promoting the UTSF scene?
I've heard some ideas tossed around, such as creating flyers to place around our communities, and reaching out more to local businesses (Play N Trade, local mom n pop's) to promote tournaments. Even recruiting more of our friends would work, if they can stick with it.
Anything else? Do nothing? Rent a movie theater? What've you got, people. Let's think about it.